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about truth: in lighting |
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Our story begins with the saga of global warming due primarily in part to greenhouse gas emissions. Through years of research, testing,
and computer modeling science has found that the buildup of CO2 (carbon dioxide) in the atmostphere, along with other greenhouse gases, has a "reflective" quality
that traps heat and forces the temperature of the earth to rise. |
Mankind has a direct effect on the rise of carbon dioxide levels, exacerbating the situation through industry, automobiles, farming, and personal activities.
Until recently, earth-minded activists and researchers concentrated their efforts on finding ways to lower the Carbon Footprint of industry, business, and entities
who are singularly large polluters. Indeed, that is a profound and worthwhile undertaking and they are doing well in those fields. Thus, carbon offsetting is
a way of compensating for the emissions produced with an equivalent carbon dioxide savings. |
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The second step for compensating for these emissions involves buying 'carbon offset' credits from emission reduction projects. Such projects have already
prevented or removed an equivalent amount of carbon dioxide somewhere in the World. Supposedly, as CO2 emissions are distributed across the World, it does
not matter whether you make the reduction in Manchester or Mumbai - the positive effect on the environment will be the same. |
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However, truth: in lighting is taking another avenue - one which we hope will make far more of an impact
on the level of CO2 in the atmosphere, because we are addressing the biggest polluter - coal-burning utilities. With our Carbon Footprint
Reduction Program™ we are concentrating on reducing the Carbon Footprint of individuals and businesses through a labeling initiative that will hopefully elevate
awareness of how a lighting product's energy consumption relates to carbon dioxide emissions, the dominant GHG contributor to global warming. |
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In developing this program truth: in lighting decided that the best way to communicate this energy
reduction was in the form of a carbon credit, a globally recognized unit of measure that essentially gives green house gas emissions a monetary value. It stands
to reason since lighting consumes nearly 30% of our nation's energy and nearly 20% globally. |
Furthermore, our program aims to do this without the bartering of "Carbon Credits" between those who pollute more, and those who pollute less. To our way of thinking,
this is simply spreading the problem around - not solving it. |
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It should have seemed obvious. The old phrase "not seeing the forest for the trees" would be appropriate. But through all of the arguing between governments,
wrangling between scientists and shouting amongst activists, the clear solution was overlooked... until now. It's mathematics. Reduce the amount of CO2 output with
one corporation, even slightly, multiply that by millions of corporations, and you have a significant drop in output. It's clearly not enough to turn climate change
around completely or immediately, but with diligence over time; it will make a huge difference. |
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By placing factual carbon reduction metrics on energy-efficient lighting products, as compared to traditional
light sources, consumers will now be empowered to make more informed decisions about how their purchase effects the environment. |
| To view an example of how LED lighting technology company, Lamina calculates the CO2 avoidance metrics for its SōL product, click here. |
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